180-Day MarTech Plan

A governed, measurable operating plan for lifecycle systems.

This plan outlines how I assess, stabilize, and scale marketing technology in the first 180 days, with a focus on measurable outcomes, reliability, and governance. It documents the operating sequence from customer data and identity through orchestration, QA, monitoring, and reporting, including the decision cadence, standards, and controls required to ship safely at enterprise scale. The goal is paved-road lifecycle infrastructure that improves speed, reduces risk, protects consent and deliverability, and turns journeys into accountable revenue outcomes.